MISH: Bringing Innovation to Traditional Indian Desserts!
Reimagine Foods Private Limited is a company with a mission to revive the magic of Indian traditional sweets in a more contemporary and modern form. With their brand “MISH”, they have embarked on a seven-month long R&D journey to recreate the mithai magic and make Indian traditional desserts a global phenomenon. Their innovative approach involves creating a product base derived from Indian traditional sweets with multiple use cases. This base can be used independently as a spread and also be infused in a wide variety of contemporary confectionery items which have a wider appeal to a younger and more global audience.
The founders of Reimagine Foods Private Limited, Mr. Ikchhit Chawla and Mr. Neelabh Tewari, have years of experience in the food and beverage industry. They have identified the declining demand for Indian traditional sweets among the younger demographic and the lack of exposure of Indian dessert flavors in the international gourmet snack section as a huge market to tap. They believe that they can make Indian desserts a globally competitive product by delivering quality products with innovative solutions to have much broader appeal to the target demographic than traditional methods.
One of the challenges in the Indian dessert sector is food safety. Adulteration in the supply chain and the use of unhygienic inputs are major causes of food safety problems. Reimagine Foods Private Limited is manufacturing products with high-quality ingredients to address this challenge. They are also adopting a modern and contemporary approach to the manufacturing process, which is in line with the global dynamic environment.
Ajuba, a company that provides advisory services, has been supporting the journey of MISH. Mr. Baljit Singh, CEO of Ajuba, is the advisor to the founders of Reimagine Foods Private Limited. He is excited to see the product evolve and is glad to contribute to the journey of MISH. They are excited to launch the gift box of MISH products, which is a great gift for weddings, birthdays, corporate events, etc.
Reimagine Foods Private Limited is a FMCG start-up in the researched, developed, and validated stage. They are modernizing Indian traditional sweets into spreads and other confectionery products like wafers, cookies, and coated sticks. They are committed to delivering quality products with innovative solutions that have a much broader appeal to the target demographic than traditional methods.
If you have a large corporate events, weddings, birthdays- Think about MISH gift box!
Please feel free to contact Mr. Baljit Singh via email [email protected]