Baljit Singh joins the Advisory Board for MISH, An Innovative Packaged Food Company   


Press Note, January 31st, 2023

Indian savory snacks market can be broadly segmented into western snacks and traditional snacks. Snacking in between the meals has always been traditional in Indian culture and Covid-19 forced lockdown has increased this habit. MISH, a brand from Reimagine Foods Private Limited from Pune, India.   

MISH Packaged Food Products

Mr. Baljit Singh, CEO Ajuba and Chairman, Roar 4 Change said, “Convince, Innovative Products, Shelf Life, Disposable Income, and Safety & Hygiene are the key drivers for the Indian Packaged food market. I look forward guiding the senior management of Reimagine to drive innovation for the Indian and the International Markets. ”

Mr. Ikchhit Chawla, CEO, Reimagine Food Private Limited said, “We are excited to have Mr. Singh part of our advisory team. We look forward to his innovative approach and international connections for our company.”

About Reimagine Foods Private Limate

MISH, a Reimagine Pvt. Ltd., brand for packaged Indian food. Bringing back the magic mithai innovatively. MISH derived from Misthaan, Misri, and Mishti is a modern yet traditional Indian desert brand with its Punjabi roots going back more than 5 decades to Indra Puri Sweets in Kolkata, India. Reimagine has created a mithai magic to make the Indian traditional deserts a global phenomenon through modern and innovative delivery solutions.

About Ajuba:

Website: www.ajuba.us

Ajuba, a boutique consulting company that specializes in developing innovative journey by providing strategy, business development, investments and sales & marketing services. With its offices in Dallas, Texas, USA and Belapur Navi Mumbai, India the company has been supporting companies in India, Israel and North America (IIN Regions). The services ranges from seeking capital for the start-ups to technology partnership for corporates. The company opens valuable doors, using its extensive network of contacts in India, Israel and USA & Canada to establish sales channels and joint ventures. We reduce the time to develop marketing by directly accessing decision-makers within these organizations.